Author Archive | Chris Day

More Tea with my Favourite Reader  – a second helping! PUBLISHED ON 5. June 2018 Last week we managed to find our ideal reader. This time we want to impress them with our knowledge. Sure, but how? There is a proverb: ‘The bait has to be savoured by the fish not the fisherman’. It means your […]

Tea with my Favourite Reader – Part I PUBLISHED ON 21. May 2018 Let me not bore you with the fact that every good story is useless without fully fleshed characters. You know that, of course. You are a writer. What is so obvious for a fictional or historical novel seems pretty obsolete when you are writing […]

It’s no use producing a brilliant book if nobody knows about it. Getting good PR is essential.  Our PR partner is Helen Lewis of Literally PR who has achieved some spectacular coverage. So how does it work?  Step one is to open the Author PR Questionnaire and share details of your book; what you want to achieve;  […]

If you didn’t come to the latest Authorcraft meeting in March you missed a dazzling array of speakers covering everything from the inside story on the plight of retired greyhounds in the racing industry, to the difference writing a book has made in the life of one of the UK’s top comediennes; from an absolute […]

‘ Double-takes as look-a-like celebrities take to the streets In a walk-about to promote Barbara Angela Kealy’s new book     “Double Deception” Emerging from London’s iconic Hippodrome casino, some of show business’s most recognisable faces took to the streets in London’s West End causing an instant crowd to form to take selfies with the stars. Madonna, […]

by Chris Day The four weeks before publication are often the busiest time for authors for marketing their book. Many will be doing a pre-order campaign and supporting it with a flurry of social media activity. Others will be guest blogging on synergistic sites with a large number of followers. Email marketing also comes into […]

We would like to welcome Mike Goss to his new role as project manager for Filament.  Mike has been a long-standing member of the Filament support team and many of you will have met him at Authorcraft events where he has been looking after our technical logistics. He has also been managing our warehousing and fulfilment services.  […]

Oswald Mould  – Speaking at the Institute of Directors in London, England  at the launch of; ‘America the Beautiful – a State of Mind’    Good evening ladies and gentlemen. This is my book, “American the Beautiful”. And, I am trying to get it out in the marketplace to let you all know as much about it […]

Screenwriter Charles Harris delivered a workshop on ‘Pitching your book for film’, at the AuthorCraft event in January 2018. Here is a transcript of his talk.  So, I started off in the film business. I’m not just a writer, I’m a director and an author. But, when I started, of course I wasn’t any of […]

So what is a blurb? A blurb on the back of your book or an Amazon page or any other website, is your sales pitch. Once your title and cover have drawn your potential reader in, the blurb is what is going to make the difference between your book being cast aside and that all […]