How to publicise your book

It’s no use producing a brilliant book if nobody knows about it. Getting good PR is essential.  Our PR partner is Helen Lewis of Literally PR who has achieved some spectacular coverage. So how does it work?  Step one is to open the Author PR Questionnaire and share details of your book; what you want to achieve;  […]

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Highlights from the March AuthorCraft

If you didn’t come to the latest Authorcraft meeting in March you missed a dazzling array of speakers covering everything from the inside story on the plight of retired greyhounds in the racing industry, to the difference writing a book has made in the life of one of the UK’s top comediennes; from an absolute […]

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Book Launch stops the traffic!

‘ Double-takes as look-a-like celebrities take to the streets In a walk-about to promote Barbara Angela Kealy’s new book     “Double Deception” Emerging from London’s iconic Hippodrome casino, some of show business’s most recognisable faces took to the streets in London’s West End causing an instant crowd to form to take selfies with the stars. Madonna, […]

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New Project manager for Filament

We would like to welcome Mike Goss to his new role as project manager for Filament.  Mike has been a long-standing member of the Filament support team and many of you will have met him at Authorcraft events where he has been looking after our technical logistics. He has also been managing our warehousing and fulfilment services.  […]

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Why is your Blurb so important?

So what is a blurb? A blurb on the back of your book or an Amazon page or any other website, is your sales pitch. Once your title and cover have drawn your potential reader in, the blurb is what is going to make the difference between your book being cast aside and that all […]

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The Do’s and Don’ts of Special Editions

Every author wants their book to stand out and look special. Explore the shelves in any good bookshop and you will see books with embossed covers, foil blocking, words picked out in varnish  (known as ‘spot U.V) and many other print embellishments and finishes.  It is natural for authors to want to do the same. […]

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