What does a book publicist actually do? By Helen Lewis

The disruption of the publishing industry has sparked a rise in so-called experts coming out of the woodwork offering services at various points of the publishing pipeline. To a first-time author seeking a route to publication, with no previous experience of putting...

Engaging Audiences through Twitter in 15 Minutes a Day

by Kirsten Oliphant When I joined Twitter in 2009, I had pretty low expectationsÔÇöas evidenced in my very first tweet: Seven years later, Twitter is one of my favorite platforms. Using Twitter, I found my first writing mastermind group, landed podcast interviews with...

Who Cares About Format? Just Read

An industry veteran calls for publishing to recognize the need to promote reading regardless of form By Janet McCarthy Grimm | The Association of American Publishers recently released its 2014 results for revenue in book publishing and journalism, and the final number...

Why Social Media should be the news testing ground for books

By Ellen Harvey Testing books isnÔÇÖt a common practice in the publishing industry. It makes sense, considering that for the majority of the industryÔÇÖs history acquiring a new title relied on an individual editorÔÇÖs intuition and skill. In the past, the only way to...