Authorcraft Book Club

Can You Promote a Book without Making Yourself Miserable?

Nov 11, 2015

by Ed Cyzewski   ÔÇ£IÔÇÖve never seen an author work as hard as you,ÔÇØ my publicist wrote after a book release. I wanted to print out that email so that I could either frame it on my wall or burn it in the alley behind our house. I couldnÔÇÖt decide which I...

8 essential things to know when marketing your book on Twitter

Nov 10, 2015

By Emily Benet Emily Benet bagged herself a publishing deal on the back of her blog, and got millions of hits for her Wattpad series ÔÇô now, sheÔÇÖs taking the digital world into her own writing in her new book, #PleaseRetweet. We caught up with her to find out the...

Books as brands and the opportunities to sell book-branded merchandise

Nov 9, 2015

by Mike Shatzkin It was really 20 years ago that it first occurred to me that ÔÇ£content marketingÔÇØ would, at least in part, replace ÔÇ£marketing contentÔÇØ. Or at least partly replace selling content. As the world progressed, so did my understanding of how this...

Publishing A Sequel: 8 Book Marketing Tips You Need To Know

Nov 9, 2015

by Diana Urban ┬á ┬á┬áFollow her on Twitter at @DianaUrban. Whether you’re publishing the next book in a duology, trilogy, or a longer series, launching a new sequel is a huge opportunity to capitalize on the success of the previous books while capturing new...