by Mike Shatzkin It was really 20 years ago that it first occurred to me that ÔÇ£content marketingÔÇØ would, at least in part, replace ÔÇ£marketing contentÔÇØ. Or at least partly replace selling content. As the world progressed, so did my understanding of how this...
by Diana Urban ┬á ┬á┬áFollow her on Twitter at @DianaUrban. Whether you’re publishing the next book in a duology, trilogy, or a longer series, launching a new sequel is a huge opportunity to capitalize on the success of the previous books while capturing new...
The ability of YouTube personalities to capture readers is writ large if you look at this weekÔÇÖs bestseller list. Three books by YouTube dynamos landed in the top 20 on Publishers Weekly’s overall bestseller list, powered by Nielsen BookScan, for the week...
by Helen Lewis of Literally PR http://www.literallypr.com/ Radio interviews can be a great way to get news about your book out there in the general population but they do need to be prepared for if you want to get the most out of them. Literally PR has sent a lot of...
Daniel Hawksworth┬á – Co Founder & Managing Director of Hawkify ┬áAh, social media ÔÇô you wonderful window into the hearts and minds of all and sundry. To say that social media has taken over the world is a massive understatement. Millions of us log onto to...
By Ellen Duffer┬á – www.forbes.com The decade-long Authors Guild v. Google case came to a close on October 16, with the Second Circuit court siding with Google. Authors, filing with The Authors Guild, Inc. to contest GoogleÔÇÖs book-scanning project...
Former Deputy Head of the WordPress User Interface Group and well known blogging thought leader, John OÔÇÖNolan has pulled together top talent to create Ghost, a new blogging platform in light of the renowned WordPress platform becoming more of a content management...
Targeting email inboxes gives authors direct access to readers Author platforms: weÔÇÖre still talking about them because theyÔÇÖre such a crucial part of introducing new books and new authors to a wider readership. And, for indie authors, having a robust author...
Frankfurt Book Fair was once again attended on behalf of AuthorCraft members by Literary Agent Susan Mears (www.susanmears.com) Though there was no dominant book or theme at this yearÔÇÖs Frankfurt Book Fair, attendees have reported a busy, business-like week, with...
By Michael Kozlowski Ever year major publishers release books by debut authors and perennial bestsellers. What is interesting is how every year the entire industry follows certain trends, whether its genre based or the 2013 trend of celebrity memoirs. The biggest...
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