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by Diana Urban Hiring a book publicist can be a worthwhile expenditure if you need help building your bookÔÇÖs platform, or if youÔÇÖd like to supplement your existing marketing efforts or those of your publisherÔÇÖs publicity team. While you might be able to do marketing for yourself, hiring help will give you more time to […]

U.S. book publishing industry stats from Nielsen Frankfurt Book Fair 2015 is in the rear view mirror but there were a few noteworthy titbits gleaned from the event. Some of the more important facts and figures were shared by NielsenÔÇÖs Jonathan Stolper his state-of-the-U.S.-market presentation. Although you can argue NielsenÔÇÖs data isnÔÇÖt complete and itÔÇÖs […]

A live Teen Fest will feature in next yearÔÇÖs Biggest Book Show On Earth event for the first time ever, along with a Guinness World Record quiz attempt and lots of events up and down the country Molly Barker 2016ÔÇÖs Biggest Book Show On Earth line-up will feature over 45 authors and illustrators touring the […]

by Sarah Juckes Book signings and events tend to be things that new authors look forward to ÔÇô and dread at the same time. To find out what you can do to make your event a success, we spoke to indie superstar, Mark Leslie. Mark has travelled all over the world doing events and, as […]

by Ed Cyzewski   ÔÇ£IÔÇÖve never seen an author work as hard as you,ÔÇØ my publicist wrote after a book release. I wanted to print out that email so that I could either frame it on my wall or burn it in the alley behind our house. I couldnÔÇÖt decide which I wanted to do […]

By Drucilla Shultz Bestselling author Glenn Cooper had a problem. His Library of the Dead trilogyÔÇöpublished by HarperCollinsÔÇösold millions of copies in Europe. But in his home country sales were sluggish, which made Cooper wonder if his books were less appealing to an American audience or if his U.S. publisher was mishandling the series. He […]

By Emily Benet Emily Benet bagged herself a publishing deal on the back of her blog, and got millions of hits for her Wattpad series ÔÇô now, sheÔÇÖs taking the digital world into her own writing in her new book, #PleaseRetweet. We caught up with her to find out the essential things authors should be […]

by Mike Shatzkin It was really 20 years ago that it first occurred to me that ÔÇ£content marketingÔÇØ would, at least in part, replace ÔÇ£marketing contentÔÇØ. Or at least partly replace selling content. As the world progressed, so did my understanding of how this would play out, and I saw that publishing would increasingly be […]

by Diana Urban ┬á ┬á┬áFollow her on Twitter at @DianaUrban. Whether you’re publishing the next book in a duology, trilogy, or a longer series, launching a new sequel is a huge opportunity to capitalize on the success of the previous books while capturing new readers. You’ll already have a built-in fan base eager for more, […]

The ability of YouTube personalities to capture readers is writ large if you look at this weekÔÇÖs bestseller list. Three books by YouTube dynamos landed in the top 20 on Publishers Weekly’s overall bestseller list, powered by Nielsen BookScan, for the week ending October 25. The showing will not be surprising for the handful of […]