Authorcraft Book Club

8 essential things to know when marketing your book on Twitter

Nov 10, 2015

By Emily Benet Emily Benet bagged herself a publishing deal on the back of her blog, and got millions of hits for her Wattpad series ÔÇô now, sheÔÇÖs taking the digital world into her own writing in her new book, #PleaseRetweet. We caught up with her to find out the...

Books as brands and the opportunities to sell book-branded merchandise

Nov 9, 2015

by Mike Shatzkin It was really 20 years ago that it first occurred to me that ÔÇ£content marketingÔÇØ would, at least in part, replace ÔÇ£marketing contentÔÇØ. Or at least partly replace selling content. As the world progressed, so did my understanding of how this...

Publishing A Sequel: 8 Book Marketing Tips You Need To Know

Nov 9, 2015

by Diana Urban ┬á ┬á┬áFollow her on Twitter at @DianaUrban. Whether you’re publishing the next book in a duology, trilogy, or a longer series, launching a new sequel is a huge opportunity to capitalize on the success of the previous books while capturing new...

YouTube Authors Storm the Bestseller List

Oct 30, 2015

The ability of YouTube personalities to capture readers is writ large if you look at this weekÔÇÖs bestseller list. Three books by YouTube dynamos landed in the top 20 on Publishers Weekly’s overall bestseller list, powered by Nielsen BookScan, for the week...

Five Author Tips for a Radio Interview

Oct 30, 2015

by Helen Lewis of Literally PR http://www.literallypr.com/ Radio interviews can be a great way to get news about your book out there in the general population but they do need to be prepared for if you want to get the most out of them. Literally PR has sent a lot of...