Authorcraft Book Club

Bring back the serialized novel!

Apr 30, 2015

By Hillary Kelly Hillary Kelly is a contributing editor at Washingtonian and a books and culture writer in Washington, D.C. In 1847, an English cleaning woman was extremely excited to learn that the boy lodging in her employerÔÇÖs house was ÔÇ£the son of the man that...

Can Publishers Compete As Content Marketers?

Apr 30, 2015

Brian O’Leary Publishers that see the value of conversion architectures and content marketing may still wonder, ÔÇ£Can we really compete in this space?ÔÇØ IÔÇÖm strongly arguing yes, as publishers already have the skills required to compete effectively as...

Crowdfunding as a Source of Book Marketing Power

Apr 30, 2015

ÔÇÿBeyond money, crowdfunding offers valuable feedback to authors as they learn the fundamentals of speaking directly to readers, argues Deborah Emin.ÔÇÖ No industry seems to be experiencing as many upheavals of vision as the publishing business. Due to this need for...

Debunking the discovery problem

Apr 28, 2015

By Joe Wikert Ever since ebooks gained traction the publishing industry has obsessed with what’s typically referred to as “the discovery problem.” The common wisdom is that discovery of the content will lead to fame and fortune. I believe digital...

How can authors partner with bookstores? Ask A Bookseller!

Apr 28, 2015

by David Enyeart Recently at the Association of Writers & Writing Programs (AWP) conference in Minneapolis, Melville House publisher Dennis Johnson organized and moderated a panel about the many partnership opportunities for authors and independent bookstores....

E-books overtake paper in China

Apr 28, 2015

Digital media have overtaken books as the most read media in China, according to a national survey released on Monday. About 58.1 percent of Chinese adults read digitally in 2014, up 8 percent, while 58 percent read books, only 0.2 percent up, said an annual survey on...