It is no longer only publishing and media companies which need to think about content ÔÇô and therefore copyright ÔÇô as a central part of their activities. It is more important than ever to know what material you own or have licensed.
Are you on safe ground re-using, sharing, licensing or linking to content?
What about using content on websites and blogs?
What is covered by ÔÇÿfair useÔÇÖ, and does this vary across the world?
Can you share content with colleagues, or in your training courses, or with external clients?
On this call IÔÇÖm going to look at some of the risky situations organisations can experience if they fail to ensure copyright compliance ÔÇô and some practical steps you can take to begin to avoid them.
The risk of breaching copyright ÔÇô You might find yourself inadvertently breaching someone elseÔÇÖs copyright. Copyright law suits can be expensive, even if the amount of content is quite small.
The risk of reputational damage ÔÇô No organisation wants the kind of negative publicity which can emerge from misuse of someoneÔÇÖs proprietary material.
The risk of stifling innovation ÔÇô The fear of getting copyright wrong can be a risk factor in itself. ┬áIf your colleagues worry about getting copyright issues wrong, they might hang back from making use of the very best material in the field. Creativity and innovation will be reduced unnecessarily.
Avoiding the pitfalls
WeÔÇÖll look at how you can approach some of the trickiest copyright conundrums:
- Does ÔÇÿfair useÔÇÖ apply across the world? What does this mean if you are publishing online?
- Can you republish material you find ÔÇÿfreeÔÇÖ online?
- What about copyright in user generated content?
- What can you do if the rights holder doesnÔÇÖt reply to your enquiry?
- How do I know whether something is an ÔÇÿorphan workÔÇÖ
Practical starting points
Fortunately there are practical steps you can take to manage these risks. WeÔÇÖll talk about identifying any gaps in your current copyright practice, through running a copyright audit; tracking how you use content today, and building in flexibility for the future; and assessing your current licences, to see whether they are sufficient for use on your websites, on your internal networks, for training, etc.
Who is this call for?
This call is for you if your organisation is concerned about how to remain compliant with copyright. ┬áYou might be leading copyright policy across the organisation, or you might be thinking about how copyright affects specific ┬áprojects and programmes.
I look forward to seeing you there.