Author Archive | Chris Day

“There’s never been anybody to replace me because I’m so good, I’m so hot.”                               Mr Motivator has returned to TV and said that he wants to keep spreading the message of fitness and wellbeing. 1990s keep fit legend Derrick Evans […]

Audiobooks have begun to outsell print All good business stories begin with an economist admitting he has no idea whatÔÇÖs going on. ÔÇ£I just donÔÇÖt get it,ÔÇØ Richard Thaler told me a few months ago, when I asked how his book tour was going. ÔÇ£More people are listening to my book than reading it.ÔÇØ Thaler […]

Launching a Book: Learn How to Generate ┬ú20,000 and 1,000 leads in 3 Months by Warren Knight IÔÇÖve spent 25 years in business, having worked with brands like Disney achieving $1M sales in one month and eight years specialising in social media & digital marketing. I have also co-foundered a couple of tech companies (one […]

Why Do Books Have Blank Pages? Jake Rossen Despite seeming incongruous, a page in a book without words is something we encounter so often we rarely stop to think about it. Pick up virtually any hardcover or paperback title and youÔÇÖre bound to see at least one or two blank pages in the front, back, […]

A better kind of discoverability: An interview with the creators of Backlist by Mark Krotov In publishing, you often hear about ÔÇ£discoverability,ÔÇØ a rather long word that refers to a bookÔÇÖs opportunity to be discovered by readers. There is, of course, no better machine for discoverability than the physical bookstoreÔÇöat a bookstore, a reader can […]

Are paper books really disappearing? If the printed word becomes a thing of the past, it may affect how we think. By Rachel Nuwer – from BBC.com When Peter James published his novel Host on two floppy disks in 1993, he was ill-prepared for the ÔÇ£venomous backlashÔÇØ that would follow. Journalists and fellow writers berated […]

by Helen Lewis – Founder of Literally PR helenlewis@literallypr.com┬á ┬á ┬áwww.literallypr.com ┬á ┬á@literallypr ┬á ┬á@theauthorschool ┬áExtracts from Helen Lewis’s presentation at the AuthorCraft event at the Institute of Directors in February Seek word of mouth recommendations. If you donÔÇÖt know any authors to chat to directly, join a Facebook forum or a writers group and […]

The Psychology of What Makes a Great Story ÔÇ£The great writerÔÇÖs gift to a reader is to make him a better writer.ÔÇØ By Maria Popova ÔÇ£Stories,ÔÇØ Neil Gaiman asserted in his wonderful lecture on what makes stories last, ÔÇ£are genuinely symbiotic organisms that we live with, that allow human beings to advance.ÔÇØ But what is […]

Top tips for how to get a cookbook published One publish and two authors from the food world, give you their top tips on how to get your idea published KATE LOUGH ┬áwriting in the Evening Standard Is it your dream to write a cookbook? Then make sure you read the below first. It’s a […]

AuthorCraft Event – 26th January 2015 ┬áRunning Order 5.30pm┬á┬á┬á┬á┬á┬á┬á┬á┬á┬á┬á┬á┬á┬á┬á┬á Doors open – Registration and informal networking. First time visitors free.┬á Members subscribing at ┬ú25 per month – free. Members subscribing at ┬ú9.99 per month pay ┬ú15. The bar is open for snacks, meals and drinks right throughout the ┬á ┬á ┬á ┬á ┬á ┬á ┬á […]