AuthorCraft

┬áA publishing podcast is about creating intimacy with the reader. ItÔÇÖs not a bullet point or marketing strategy, says Anshuman Iddamsetty of PRH Canada. ÔÇ£The internet is hostile to sounds and podcasts in general,ÔÇØ said Anshuman Iddamsetty at last weekÔÇÖs TechForum in Toronto produced by BookNet Canada. ÔÇ£With a podcast, it is difficult to get […]

There is an exciting, globally connected world of fast, new online marketing out there, ideally suited for you as writers, to promote and market your newly published books! Marketing has changed dramatically in a really positive way. Gone are the days of traditional marketing ÔÇô where we went out knocking on doors, telephone cold calling […]

Sorry, Ebooks. These 9 Studies Show Why Print Is Better ┬áBy Maddie Crum ÔÇô www.HuffingtonPost.com Don’t lament the lost days of cutting your fingers on pristine new novels or catching a whiff of that magical, transportive old book smell just yet! A slew of recent studies shows that print books are still popular, even among […]

The case for AuthorÔÇÖs Own Limited Editions by Chris Day One of the big frustrations that many authors have is the time that publishers take to respond to approaches. Even when working through a Literary Agent, it can be many months before a book proposal goes through all the necessary editorial stages before a decision […]

┬áA new poll reveals that 60% of Britons long to be an author. It can be a good life, for sure ÔÇô but could they handle the insecurity, loneliness and paranoia? ┬áTim Lott writing in the Guardian A YouGov poll that has just been released rates being an author the most desirable job in Britain […]

To sell online, indie publishers must use Amazon. But its methods leave them out of pocket ÔÇô or out of sight, paying hidden charges, says the founder of Linen Press ┬áLynn Michell writing in The Guardian Indie publishers need transparency and support from online companies that sell their books. Amazon fails such publishers on both […]

The number of copies that a book sells is a very accurate way of judging its success, but it is not the only way. How you use the fact that you are now a published author to raise you profile, and how you book helps to position you as an expert in your marketplace, is […]

Unlike conventional books which are except from VAT, eBooks are not, and are treated for VAT purposes just like any other digital product. However, on the first of January new EU Guidelines have come into ┬áeffect that switches the VAT obligation from where the supplier is based, to where the purchaser is located. So if […]

There is no doubt that the AuthorCraft monthly networking events at the Institute of Directors have come of age.┬á Over 40 authors, creatives and publisher experts filled the room for three hours of networking┬á recognition and keynote presentations from our Experts – including ┬áliterary agent Susan Mears and Lesley Morrissey, the Reputation Marketing expert. The […]

Why ÔÇÿrealÔÇÖ books are on the rebound -┬á┬áby Frank Catalano ┬áÔÇ£For some types of reading, the physical act of opening a thick cover and listening to the whispered crackle of spine and pages is part of the enjoyment.ÔÇØ All hail paper, the book reading technology resurgent. Eight years after the first Amazon Kindle and five […]