Niche marketing your book

Niche marketing your book by Chris Day Niche marketing is the process whereby you identify what your target readers have in common and use that information to focus your marketing activity to where they can be found and where your efforts will be the most effective....

Calendar of Events 2017

Upcoming Author Events All tickets are reserved through Eventbrite. See the separate links for each event. Tickets for each event is limited – please book your ticket early to avoid disappointment! There are no AuthorCraft events during August or December. The...

How authors make money

and avoid losing it! The authors who make the most money from their books are the ones who treat their writing as a business. With any business, you have income and expenditure, and when one is deducted from the other, you end up with a profit – or in some cases, with...

Launch your book at Waterstones Piccadilly

We hold regular events at Waterstones flagship bookstore in Piccadilly, the largest bookshop in Europe. These Author Showcase events take place midweek between 6.30pm and 9pm. The evening is focused solely on recognising authors who are either launching their book, or...