Author Archive | Chris Day

Every author wants their book to stand out and look special. Explore the shelves in any good bookshop and you will see books with embossed covers, foil blocking, words picked out in varnish  (known as ‘spot U.V) and many other print embellishments and finishes.  It is natural for authors to want to do the same. […]

at AuthorCraft on September 26th  in the Institute of Directors, 6:30pm to 9pm Over the past 25 years, Jill has worked with ABC, NBC, CBS, and other national and international media as a highly regarded publicity expert. She has been featured in The New York Times, Women’s Day, Fortune Small Business, Entrepreneur, and Inc. magazines. […]

Niche marketing your book by Chris Day Niche marketing is the process whereby you identify what your target readers have in common and use that information to focus your marketing activity to where they can be found and where your efforts will be the most effective. Authors often ask ‘which social media platform should I […]

Upcoming Author Events All tickets are reserved through Eventbrite. See the separate links for each event. Tickets for each event is limited – please book your ticket early to avoid disappointment! There are no AuthorCraft events during August or December. The office remains open during both months. 2017 September 26th – AuthorCraft event, Institute of […]

and avoid losing it! The authors who make the most money from their books are the ones who treat their writing as a business. With any business, you have income and expenditure, and when one is deducted from the other, you end up with a profit – or in some cases, with a loss.  With […]

Gail Torr, founder and president of Galaxy Media USA, is a media specialist with over 20 years experience in all aspects of the communications business. She formed Galaxy Media USA as a vehicle to shine her talents and passion on people, products and projects that inspire, uplift and illuminate. Galaxy Media USA represents high caliber […]

We hold regular events at Waterstones flagship bookstore in Piccadilly, the largest bookshop in Europe. These Author Showcase events take place midweek between 6.30pm and 9pm. The evening is focused solely on recognising authors who are either launching their book, or are promoting an existing title. Wine and soft drinks are served and books are […]

It is much less difficult to achieve bestseller status for your book than you might imagine, says Chris Day Surprisingly, it does not mean that you need to sell thousands of copies of your book to be officially recognised as a bestseller – all you need to do is sell the most books in your […]

How much do I earn from my book? by Chris Day The first question to answer is “After people and bought and read you book, what do you want them to do or buy next?” If you can answer that, then you have a business. If not, you don’t. Your book will raise your profile […]