Why is your Blurb so important?

So what is a blurb? A blurb on the back of your book or an Amazon page or any other website, is your sales pitch. Once your title and cover have drawn your potential reader in, the blurb is what is going to make the difference between your book being cast aside and that all […]

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The Do’s and Don’ts of Special Editions

Every author wants their book to stand out and look special. Explore the shelves in any good bookshop and you will see books with embossed covers, foil blocking, words picked out in varnish  (known as ‘spot U.V) and many other print embellishments and finishes.  It is natural for authors to want to do the same. […]

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International author Jill Lublin speaks at AuthorCraft

at AuthorCraft on September 26th  in the Institute of Directors, 6:30pm to 9pm Over the past 25 years, Jill has worked with ABC, NBC, CBS, and other national and international media as a highly regarded publicity expert. She has been featured in The New York Times, Women’s Day, Fortune Small Business, Entrepreneur, and Inc. magazines. […]

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Niche marketing your book

Niche marketing your book by Chris Day Niche marketing is the process whereby you identify what your target readers have in common and use that information to focus your marketing activity to where they can be found and where your efforts will be the most effective. Authors often ask ‘which social media platform should I […]

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Calendar of Events 2017

Upcoming Author Events All tickets are reserved through Eventbrite. See the separate links for each event. Tickets for each event is limited – please book your ticket early to avoid disappointment! There are no AuthorCraft events during August or December. The office remains open during both months. 2017 September 26th – AuthorCraft event, Institute of […]

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How authors make money

and avoid losing it! The authors who make the most money from their books are the ones who treat their writing as a business. With any business, you have income and expenditure, and when one is deducted from the other, you end up with a profit – or in some cases, with a loss.  With […]

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